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Lettering title for artists Bea Pelea’s Mas Hondo Videoclip. Based on the whole imaginary of the title and video, the credits were also created.
I was reached for my 3D Typeface design style. Worked with the direction team, which shared references and point of view.
Some meetings were held, and versions were done where I could implement my expertise in knowing trends and design style, so I could suggest new references and find a point in the middle which was also approved by the artist herself.
I was reached for my 3D Typeface design style. Worked with the direction team, which shared references and point of view.
Some meetings were held, and versions were done where I could implement my expertise in knowing trends and design style, so I could suggest new references and find a point in the middle which was also approved by the artist herself.
Design was first done with illustrator and photoshop and then 3D-worked in Blender, where I could work in the texture, shaping and light of the letters.
Main idea was to get reference from the soft, video-game texture of boxing gloves-which is a literal take from the video but it brings some cohesion and visual universe to the whole project.
For the stars added was following some boxing posters references, which work as a design element to differenciate and highlight.
Main idea was to get reference from the soft, video-game texture of boxing gloves-which is a literal take from the video but it brings some cohesion and visual universe to the whole project.
For the stars added was following some boxing posters references, which work as a design element to differenciate and highlight.
